The present invention is directed to methods, apparatuses and media that useflexible products to enhance or maximize the revenue of perishable/constrainedcapacity and/orinventory providers such as airlines and hotels. The invention also providesalgorithms orformulae with which the conditions of maximizing revenue of flexible productscan bedetermined in relation to specific products and in relation to situationsinvolving repeatedtransactions where demand varies. The revenue management methods provide lowerpricedflexible products that attract additional customers who would otherwise notchoose to purchaseand enable companies to wait for uncertainty on specific product demand to beresolved beforeassigning alternative products, which thereby enables maximized use ofcapacity/inventory andgeneration of revenue.
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