The present invention is directed to methods (10), apparatuses and media that use callable products (14) to enhance or maximize the revenue of perishable capacity providers such as airlines and hotels (11). The invention also provides algorithms or formulae with which the best possible callable prices (11) and the best possible reserved sales for low fare customers (15) can be determined (13). The revenue management methods allow for more aggressive bookings at low fares (16) that improve revenues and yield when high fare demand is low (16), and allows selected low fares bookings to be called if the high fare demand is high (18).
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