MULTI-CAMPAIGN ASSIGNMENT APPARATUS CONSIDERING OVERLAPPING RECOMMENDATION PROBLEM

摘要

A multi-campaign assignment apparatus considers overlapping recommendation occurring when a plurality of personalized campaigns are simultaneously performed, thereby increasing marketing efficiency and client satisfaction. The multi-campaign assignment apparatus extracts clients' preferences for each campaign, predicts the clients' reactivities to overlapping recommendation of campaigns, and performs two-dimensional campaign-client assignment using the preferences and a reactivity function to maximize the marketing efficiency. The multi-campaign assignment apparatus includes a client preference extractor, a reactivity function determiner, a limit condition provider, a campaign-client assignment evaluator, and a client selector.