TECHNIQUES FOR ESTIMATING SALES OF ITEMS THROUGH A PARTICULAR CHANNEL

摘要

A method is described for estimating sales of a particular type of item by a first entity through a first channel versus sales of the item by the first entity through a second channel includes the step of estimating a particular point of time corresponding to when the first entity initially sold the particular type of item through the first channel. The method further includes the steps of comparing data associated with sales of the particular type of item to determine an adjustment factor. Altering sales data based on the adjustment factor to obtain altered sales data, and comparing sales data of the first after the occurrence of the particular point time with the altered sales data to obtain an estimation of sales of the particular type of item by the first entity through the first channel.