THE BUSINESS METHOD WHICH PROVIDES CUSTOMIZED ADVERTISEMENT BY THE WAY OF CHANGING STAND-BY MODE OF PERSONAL TELECOMMUNICATION TERMINALS DYNAMICALLY

摘要

The present invention is a personal digital in such a way as to dynamically change the idle screen of the device relates to a business method of providing personalized advertising, in particular, when the display dynamically the advertising image on the idle screen of the mobile terminal from a plurality of advertisers advertising target-specific, for example, the easy to attract custom ad for a particular gender, yeonryeon classified, taste-specific customer targets, Sikkim by the mobile terminal users provide benefits such as discounts or reductions in call rates of mobile phone purchase costs, maximizing advertising effectiveness The purpose.; The present invention for this purpose is a mobile terminal subscriber information providers (portals etc.), firmware (firmware) to be registered as a member to the server and automatically change the standby screen advertising content provided in real time from the server memory (ROM) of the by changing the firmware (firmware) of the portable terminal model selection or member held by a portable terminal to a firmware (firmware) of the content provider and the step of selecting a software download to enable the above functions, the information provider server , register the product by target-specific ad content and ad target (target) that advertisers provide member information database and are compared to the atmosphere as a push images by automatically advertising images (push) push into mobile devices of the members selected by each content the method comprising: automatically change the screen, registered members receive a certain amount of time elapses during the ad in standby mode It would be recognized by the information and sending the signal to the provider server, the information provider and a step in which the server is registered member each time the advertisement receives signal input from the mobile terminal registering compensation point database is updated as in the members of the compensating point database whenever updated, the server and the initial analyzes low-priced compared to the advertised and the advertisement viewing trends of the actual membership Give your creative by watching trends and charge advertising rates to advertisers by predetermined rates according to their efficiency, but also members compensation It made to members in accordance with point a step to notify a certain amount of credit or discount of the mobile terminal guipaek.