METHOD AND APPARATUS FOR TRANSMITTING AND RECEIVING ADVERTISEMENT CONTENTS IN PERSONAL TERMINAL OF MOBILE TELECOMMUNICATION SYSTEM ACCORDING TO USER PREFERENCE

摘要

While the present invention is a user specified period of time , without changes to the preferences of the user information in the advertising system using a mobile terminal relates to a method and apparatus for transmitting and receiving advertising content according to the temporary user preference to receive personalized advertising content is requested . The process according to the invention , when the update occurs in the user information , and transmitting a request message for user information updates, including a temporary user information to the server to reflect the updates , the update result is reflected in the response message from the server the method comprising the steps of: receiving , the method comprising the steps of: temporarily storing the user information included in the response message , includes the steps of receiving the updated advertising content in accordance with the temporary user information from the server .