Methods, systems and mediums for scoring customers for marketing

摘要

Methods, systems, and mediums for calculating a score that predicts customer activity in the future such as whether the customer will make a purchase, visit a store, etc., or how much money the customer will spend, how many times the customer will shop, etc., are provided. In certain embodiments, these methods and systems collect demographic data and transactional data for customers, summarize at least on variable in the demographic data and the transactional data and attach the summary data to each customer, apply a statistical algorithm to the demographic data, the transactional data, and the summary data to create a model of a target variable related to customer activity and/or loyalty, derive a score for each of the customers from the model, select some of the customers based on the scores, and market directly to the selected customers.