Method of extending credit to at least one consumer and method of processing a transaction between a consumer and a merchant

摘要

Disclosed is a method of extending credit to a consumer, including the steps of: offering, to the consumer, a credit account having a private label portion associated with a specified private label entity and a credit issuer network portion for use with a merchant in a credit issuer network; activating at least one portion of the credit account; engaging in a transaction by the consumer, where the consumer uses at least one portion of the credit account; and processing the transaction by a credit issuer processing system. A method of processing a transaction between the consumer having a private label credit account affiliated with a specified private label entity and a merchant and apparatus is also disclosed.