A method of encouraging repeat ticket purchase and a ticket

摘要

A method of encouraging repeat ticket purchase is disclosed. The method includes the steps of providing a plurality of purchasable tickets associated with an event, providing each of at least some of the tickets with a unique identifier, randomly selecting at least one of said tickets provided with respective unique identifiers, and offering to a ticket purchaser in possession of a randomly selected ticket an item associated with the event or an item associated with one or more participants in the event. A ticket (10) suitable for use in the method is also disclosed, the ticket (10) comprising a substrate (12) and printed matter (20, 22, 23, 24, 28, 30, 42, 44, 58) disposed on the substrate (12). The printed matter has characteristics related to at least one of the event participants.