The purpose of this research is to identify whether the application of online ticket as a method in purchasing bus tickets can be fully implemented or not. The research method used a descriptive method to analyse the application of online ticket in the XYZ autobus companies. XYZ autobus company is one of the company in Bandung that engaged in bus-based transport service especially tourism. The results of this study are to determine the effect of the online ticket on consumers and autobus companies. Also, the research was obtained based on observations and exploring sources related to the bus ticket purchase process by conducting surveys, interviews, and analysis. After doing the research, it can be concluded by applying online ticket is influential for consumers and companies. For consumers, the online ticket makes it easy to purchase tickets, because the consumers do not need to come to the sales agent for purchasing bus tickets. As for the companies, online tickets affect managing transaction data, safer and as a promotional media for the companies.
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