A display/response system includes a display/response apparatus and a display apparatus. A show and a questionnaire are received by the display/response apparatus, and the show is immediately displayed on the display/response apparatus. The questionnaire is sent to the display apparatus and displayed on the display apparatus. In the display/response apparatus, a response to the questionnaire displayed on the display apparatus is determined in response to an operation, and the determined response is sent to a predetermined response collection apparatus.
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