Method for value-added reselling of marketing leads from multiple lead sources

摘要

A method for value-added resales of leads originated by multiple lead sources. A reseller purchases unqualified leads on a contingent basis from multiple lead sources, consolidates all marketing leads from the various lead sources in a database, scrubs the lead data to ensure integrity (dupes are eliminated, phone numbers are screened against do-not-call-lists, and checks data integrity by pre-defined “filters”. The leads are then double-confirmed by call centers that attempt to make contact with the prospects. If contact is made, a live call center agent pre-qualifies and confirms the prospect's interest in speaking to a vendor. The call center agent then initiates a live telephone conference transfer of the lead to the vendor, while the vendor has concurrent access to the lead data in the database. This lead double-qualification process (and contingent purchase arrangement) ensures that the vendor is able to speak with a live interested and pre-qualified prospect 100% of the time, justifies a value-added margin to the reseller, and allows a steady cash flow to the reseller.