Methods for promoting entities through the sale of popular items

摘要

Disclosed herein are methods of promoting particular entities comprising creating a directory of entities and promoting the entities within the directory. The entity creating the directory promotes the entities within the directory by (i) offering items for sale, wherein each item for sale is marked with an identifier of an entity within the directory, and (ii) providing information about an entity in the directory when a consumer expresses interest in an item offered for sale that is marked with the particular entity's identifier.