ADVERTISING EXPOSURE CONTROL SYSTEM, ADVERTISING EXPOSURE CONTROL METHOD, ADVERTISING EXPOSURE CONTROL PROGRAM AND ADVERTISING EXPOSURE CONTROL TERMINAL

摘要

PROBLEM TO BE SOLVED: To enable reduction of advertising costs and keeping consumers from having damaged images due to overexposure by optimization of advertising exposure.;SOLUTION: A system 100 comprises a log acquisition part 110 for acquiring browsing record data on advertising content from each user terminal 200 and storing it in an advertising browsing log table 125, a browsing record calculation part 111 for extracting the browsing record data stored in the advertising browsing log table 125, tabulating it by advertising content to calculate a browsing record of each advertising content piece and storing it in a memory 103, an exposure determination part 112 for comparing the browsing record of each advertising content piece with required exposure information about the advertising content to determine whether or not the advertising content has been exposed by the required exposure, and a browsing termination instruction part 113 for, if the determination finds that the advertising content has been exposed by the required exposure, identifying corresponding user terminals 200 and notifying them to delete or stop browsing the advertising content.;COPYRIGHT: (C)2008,JPO&INPIT