A multifunction display system includes a base coupled to an upright support and at least one display element. The upright support includes multiple display item fastening mechanisms including a graphic gripper regions, one or more captured element engagement regions and one or more threaded holes on the side of the upright to which may be attached various types of promotional display elements. Various items such as posters, hooks, rods, shelves and the like may be attached to the upright support anywhere along its length as desired by the user.
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