MONETIZATION OF CHARACTERISTIC VALUES PREDICTED USING NETWORK-BASED SOCIAL TIES

摘要

A method is provided to predict a value for a particular characteristic of a particular user of network-based services. A plurality of other users, other than the particular user, is determined, wherein the particular user has social ties to the plurality of other users. The social ties may be discerned, for example, by examining connections provided by the network-based service. In some examples, the social ties may be inferred by other methods as well. A value is predicted for the particular characteristic of the particular user based on values associated with the particular characteristic of the other users, with whom the particular user is determined to have the social ties. The predicted value for the particular characteristic of the particular user is monetized, such as by selling advertising to be caused to be displayed to at least the particular user. For example, requested compensation for the advertising is determined based at least in part on the predicted value for the particular characteristic of the particular user.