METHOD AND SYSTEM FOR DIFFUSING AND CONTROLLING THE EFFICIENCY OF ADVERTISING IN MASS MEDIA

摘要

The invention relates to systems and interactive systems for controlling and monitoring the advertising efficiency in mass media. Said invention makes it possible to reduce a time for processing the results of the study of theadvertising efficiency. The inventive method consists in forming an advertising message and a message identification media code by means of a server and in transferring said message and code to a mobile terminal of a communications network and in loading an enclosure, which makes it possible to pay to a subscriber of a mobile terminal a cash award of an advertiser, on said mobile terminal from the server for monitoring the advertising efficiency. The user inputs the above mentioned media code from the loaded enclosure and transmits a message with said media code to the corresponding abbreviated telephone number of the server which is used for monitoring the advertising efficiency and on which the received media code is identified and the messages with respective media codes received from the subscribers are counted.