INFORMATION SEARCH RANKING SYSTEM AND METHOD BASED ON USERS' ATTENTION LEVELS

摘要

The present invention relates to an information search ranking system and method based on users' attention levels. The information search ranking system includes a UAL collection module (230) collects a plurality of UALs from at least one user terminal or at least one network provider server. An attention rank calculation module (240) calculates an Attention Rank (AR) from a multiplication of an Attention Value (AV) for all actions taken by each user by an Influence Value (IV) of the user for each action, with respect to all users who access an individual document, on a basis of the collected UALs, and updates the calculated AR. A rank value calculation module (250) calculates a Rank Value (RV) with reference to the AR, with respect to each document searched by the search engine in the document DB in response to a keyword-based search request, thus ranking the documents.