SYSTEM FOR SUPPORTING QUANTITATIVE ANALYSIS OF CUSTOMER PURCHASE INTEREST FACTOR

摘要

PROBLEM TO BE SOLVED: To provide a method and system for quantifying and statistically analyzing purchase interest factors, such as purchase motivation, situation, and will of a customer, in market research, or the like.;SOLUTION: Based on the research data, the customer's purchase interest is quantified for mental factors and situations, such as the customer's purchase motivation, purchasing situation, and purchasing will. Quantified purchase interest information, other customers' profile information, goods profile information, or customer's requests is collected and made into a correspondence configuration table or a database. In addition to conventional marketing or a customer satisfaction research, and analysis, quantitative analysis of systematic customer purchasing interest can be performed with the statistics techniques, such as multiple regression analysis and multivariate analysis, and their software systems.;COPYRIGHT: (C)2009,JPO&INPIT