BUSINESS METHOD OF MEDIA AND ADVERTISEMENT COMMUNICATION DIRECTLY CONNECTING 'CONSUMER' AND 'ENTERPRISE'

摘要

PROBLEM TO BE SOLVED: To establish a marketing communication method by which "an enterprise" provides suitable information which is tied up with purchase of individual "consumer" to increase purchase motive of "a consumer" and by which "the enterprise" obtains necessary marketing information from individual "consumer".;SOLUTION: A wireless network by "Peer to Peer" technology etc. is constructed based on high speed mobile communication infrastructure such as "mobile WiMAX" (Worldwide Interoperability for Microwave Access). Apparatus such as "household appliances" is used as a terminal. This method makes "a place" of "information market" where barter trade of "business-product information" and "(an individual) marketing information" is carried out, in such a manner that "the consumer" contracts to the enterprise through the network. The method provides "the consumer" with the function of "subscribing" enterprise-product-life information etc. by "on-demand" with "Podcasting" technique based on "RSS" (RDF Site Summary) technique by keyword registration, and the method provides "the enterprise" with a function of utilizing "the consumer", that is individual, and his/her marketing information etc.;COPYRIGHT: (C)2009,JPO&INPIT