Method of Displaying Targeted Digital Electronic Advertising Using Global Positioning System (GPS) Coordinates and Associated Demographic Data

摘要

This invention describes a system for displaying targeted digital electronic advertising on mobile display systems based upon GPS coordinates and demographic data correlated to those GPS coordinates and current time. The display can “intelligently” download and project relevant and targeted advertising based upon (1) the displays known location, (2) current time, and (3) demographic data of people known to share the display's location at that time. Displayed content can thereby change in a dynamic fashion and with relatively unlimited frequency. Advertising content and demographic data can be stored local to the display device (“onboard”) or obtained in real time using any number of wireless networking technologies as the display moves through space and time. Further, total display times of a given advertisement can be calculated and stored as means to determine advertising fees.