System and method of assessing qualitative and quantitative use of a brand

摘要

A system and a method for determining the quantitative and qualitative rating of a brand using keywords. The software, system, and method include receiving a first set of the keywords associated with the brand, receiving at least two inputs at at least one regular time interval, wherein a first of the at least two inputs includes a media type and a use of a second set of keywords, and wherein a second of the at least two inputs includes a media type and a use of a third set of keywords, calculating the number of occurrences of the first set of keywords in at least the second set of keywords and the third set of keywords, and storing the occurrences in association with at least one index.