A new and distinct cultivar of common gardenia, Gardenia augusta, which is characterized by a unique upright columnar dense growth habit; small lustrous black green foliage that holds the color in winter, increased cold hardiness (Zone 6) compared to Zone 8 for the typical species variety; abundant, fragrant, white flowers in May-June with repeat blooming into August-September and colorful six-winged orange-red, 2.5 cm long fruits maturing in October and persisting into December. This new cultivar, ‘Madga I,’ was developed at the University of Georgia.
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