METHOD AND SYSTEM FOR EFFICIENT AND EXPRESSIVE ADVERTISING AUCTIONS

摘要

A system and method for allowing advertisers to express bids as bidding programs that take as input, for example, a search query and various statistics about auction history and performance, for outputting bids on output characteristics such as, for example, clicks, purchases, and slot positions, and for providing an efficient, scalable, and parallelizable algorithm to solve winner determination given the bids output by the bidding programs.