METHOD AND SYSTEM FOR CALCULATING PRICE OF KEYWORD ADVERTISING AND METHOD AND SYSTEM FOR EXCLUDING OUTLIER OF HIT NUMBER

摘要

A kind of method and system and a kind of method and system of calculating price for a keyword advertisement, which are used to remove an isolate around number of commanding a fine reputation, to be arranged to calculate number of commanding a fine reputation again, independent of the isolate of the regular price of a keyword, thus the moderately regular price of a keyword advertisement. One isolate removes from a daily strike number about entire keyword set (S210). Daily strike number, no isolate (S220) are come out in the strike quantity basic calculation of last month. The price of keyword advertisement is the set base on strike number in last month (S230).