AUCTION METHOD OF ADVERTISEMENT, RECORDING MEDIUM AND AUCTION SYSTEM OF ADVERTISEMENT

摘要

An auction method of advertisement, a recording medium and an auction system of an advertisement are provided to maximize an advertisement effect by making a successful bid based on the advertiser's determination of advertising time. A server receives bidding information including time information from advertiser terminals(210), and the advertiser terminals are connected to the server through a wire/wireless communication network or a broadcasting network. The server selects one of plural advertiser terminals based on the time information from the bidding information(220). The server transmits advertisement contents to a client(230).