Method and apparatus for distributing by the banner advertisement is acquired advertisers RSS feed from time to time in the affiliate system

摘要

PROBLEM TO BE SOLVED: To insert an RSS in a web page as an advertisement.;SOLUTION: A user terminal obtains a medium page and interprets and executes an RSS advertisement generation script and sends an RSS advertisement request text to an RSS advertisement distribution device. The RSS advertisement distribution device executes steps of: reading in an RSS field corresponding to a proper advertisement ID and generating a tracking URL including a medium provider ID acquired from the user terminal; setting the tracking URL to an article extracted from the RSS field as a hyper link and transferring the article into an RSS advertisement having a style based on advertisement format information and advertisement display area information from the user terminal; and returning the RSS advertisement to the user terminal.;COPYRIGHT: (C)2008,JPO&INPIT