Method and Media for Communicating Relevance of a Diaper Product to Targeted Consumers

摘要

Methods for communicating the relevance and benefits of a diaper product comprising a wearable structure and a replaceable component, to members of a market segment. Particular examples comprise the steps of: providing a tangible medium containing visual content comprising one or more photographic images of an adult, a child and a diaper product in at least partial view, and, either, the adult appearing to be engaged in the act of changing the replaceable component while the child is wearing the wearable structure, or, the diaper appearing to include a wearable structure and a removable or replaceable component; and causing the visual content to be made available for viewing by members of the public.