SUPPORTING BRAND ASSETS IN A SOCIAL NETWORKING SERVICE

摘要

Brand assets including iconography, background images, slogans, and the like are supported in a social networking service by an arrangement that enables service members to visit a brand site to select and then embed the brand assets into their personal profile on the service. Brand assets can then be treated as any other asset used by the member and may thus be shared with other users, rated, and discussed. Brands can be associated with a variety of different brand sources including, for example, personalities, artists, celebrities, products, services, and institutions, in both commercial and non-commercial contexts.