Method and device for centrally organising presentation of digital advertising sequences

摘要

the invention concerns a method and a device for the central organization of the presentation of digitized advertising films in cinemas, the reproduction of digital advertisements are equipped with: saving of zielgruppencodes to text titles in a filmbewertungsdatenlieferanten (12). create medienwirksamkeitscodes, the target groups to be classifiedthe success of the film into a focus group data supplier (14); storage of fees in gebu00fchrenlieferanten (15); transmitting the created code and links with filrntiteln and to a central werbeverteiler (10), commissioning of advertising g march 1977 in accordance with zielgruppencodes, werbefrequenzdaten.budgetierungsdaten by a customer (16); create at least one individual playlist using the information of the suppliers and codes by the central werbeverteiler (10) to the customer (16) to the playlist at least a cinema (18) and the corresponding playback the advertisements;.transmit of your playlists of cinemas (18) to the central werbeverteiler (10) and create a gebu00fchrenrechnung played for the customer on the basis of the internet (16).