Method and device for the central organization of the presentation of digitized publicity film sequences

摘要

The invention relates to a method and a device for the central organization of the idea of digitized advertising films in cinema halls, which are equipped for reproducing digital advertising films, comprising: storing of the target groups codes to film titles in the form of a film evaluation data supplier (12); creating of media effective as a function of the code, the individual target groups can be assigned, by means of a the success of the film be taken into account data object groups - supplier (14); storing a toll-order in the charges supplier (15); transmission of the thus produced code and the linkages with film titles and to a central publicity distributor (10); ordering of advertising according to the target groups codes, publicity frequency data and, if appropriate, budgeting data by a customer (16); creating at least one individual playlist on the basis of the information of the supplier and codes advertising, by means of the central distributor (10) for the customer (16); transmitting the playlist to at least a cinema (18) and corresponding playback of the advertising films; optionally transmission of the play lists copied being played back by the cinema halls (18) to the central publicity distributor (10) and establishing a charges on the basis of the played play lists copied into account for the customer (16).