A METHOD AND AN ARRANGEMENT FOR PREDICTING CUSTOMER DEMOGRAPHICS

摘要

The present invention relates in general to social networks and customer relationship managements systems (CRM) and more specifically to a method and an arrangement for predicting customer demographics that can be further utilized for example in customer relationship managements systems. With the help of the solution according to the pre-sent invention there is provided a method and an arrangement for predicting customer demographics that comprises carrying out node data aggregate calculation for produc- ing node data aggregates, and thereafter carrying out demographics prediction calculation for producing predicted demographics as an output.