ADVERTISEMENT PROVIDING METHOD USING A MINIMUM INCREMENTAL UNIT AND A SYSTEM THEREOF, CAPABLE OF CONTROL A BIDDING UNIT ACCORDING TO THE ACCELERATION RATE OF A PRICE INCREASE

摘要

PURPOSE: An advertisement providing method using a minimum incremental unit and a system thereof are provided to incrementally control a minimum bidding control unit, thereby inducing efficient and rapid competitions between advertisers.;CONSTITUTION: An advertisement providing system controls a minimum bidding control unit of auction, based on a bidding start price, an input bidding price, and a maximum bidding price(S210). The advertisement providing system determines which advertisement will be exposed for at least one time unit during an auction, based on the input bidding price(S220). The advertisement providing system provides the advertisement through a corresponding advertisement exposure area(S230).;COPYRIGHT KIPO 2010