WEBSITE GUEST UNDERSTANDING PROPENSITY SYSTEM FOR CLASSIFYING WEB SITE VISITORS ACCORDING TO A PROPERTY OF A MANAGER

摘要

PURPOSE: A website guest understanding propensity system for classifying web site visitors according to a property of a manager is provided to establish a marketing plan suitable for a request of visitor groups by recognizing the desire of the classified website guest groups.;CONSTITUTION: A group classifying unit(120) classifies website guests based on a set key performance index into groups. A video provider(130) offers the information for the understanding propensity of visitors on a screen. A contents property setup unit(100) sets up the contents feature of to the kernel performance index available. A key performance index setup unit(110) sets up the kernel performance index.;COPYRIGHT KIPO 2010