ELECTRONIC COMMERCE LINKING SYSTEM USING AN INTERACTIVE ADVERTISEMENT AND A METHOD THEREOF, CAPABLE OF MAXIMIZING ADVERTISING EFFECTS

摘要

PURPOSE: An electronic commerce linking system using an interactive advertisement and a method thereof are provided to link electronic commerce with a product to which information is provided.;CONSTITUTION: A CDN(Contents Delivery Network) server(510) transmits broadcasting contents and indirect data contents related to the broadcasting contents. An STB(Set-Top Box)(200) receives the broadcasting contents and indirect data contents. The STB transmits the broadcasting contents and a caption component requesting the indirect data contents to an IPTV(Internet Protocol TV). The STB transmits the indirect data contents corresponding to a request signal of the indirect data contents to the IPTV at a point of time when the broadcasting contents are played.;COPYRIGHT KIPO 2010