MARKETING METHOD USING AN ACTUAL PICTURE GAME ITEM CAPABLE OF PROMOTING AN EXCELLENT KOREAN PRODUCT TO CHINA THROUGH AN ONLINE GAME

摘要

PURPOSE: A marketing method using an actual picture game item is provided to directly appear a product as an item on game, thereby maximizing the promoting effect of the product.;CONSTITUTION: A picture of a product instead of a recovery item is synthesized on a game play screen interface. A gamer is able to see an explanation window about the explanation and effect of products in an item inventory window. For example, if the gamer presses a shortcut key, a corresponding item is consumed. And, the stamina of a game character is increased as much as predetermined amount by the item. Therefore, Korean products are promoted by items corresponding to the products on the game.;COPYRIGHT KIPO 2010