METHOD AND A DEVICE FOR MEASURING EXPOSURE OF AN ADVERTISEMENT DURING A GAME AND A SYSTEM FOR MEASURING THE EXPOSURE OF THE ADVERTISEMENT, CAPABLE OF EFFECTIVELY MEASURING VALID EXPOSURE OF A VISUALLY EXPOSED ADVERTISEMENT IN A GAME BASED ON AN INTERNET

摘要

PURPOSE: A method and a device for measuring exposure of an advertisement during a game and a system for measuring the exposure of the advertisement are provided to extract valid exposure of an advertisement when the advertisement exposed through a game satisfies a preset valid exposure advertisement condition, thereby guaranteeing reliability of an advertiser for advertisement exposure.;CONSTITUTION: An advertisement control block(112) transmits valid exposure time of extracted advertisements to an advertisement server. A game engine block(114) registers received advertisements in an advertisement section during a game. The game engine block extracts visual information related to the advertisement section. A valid exposure determining block(116) extracts advertisement exposure information from the advertisement section when a game is played. The valid exposure determining block checks whether a corresponding advertisement satisfies a valid exposure advertisement condition.;COPYRIGHT KIPO 2011