Destination-related auctions conducted by the target business

摘要

In order to provide advertising to a user concerning an intended travel destination, an auction takes place where multiple companies place bids to have an advertisement disclosed. Bid selection can take place according to various parameters, including matching a user interest, a bidder that offers a highest price, etc. Bids can be solicited and then received-once a bid is selected for presentation, the advertisement can be received, evaluated, and then presented to a user.