SYSTEMS AND METHODS FOR COMPARING AND IMPROVING SALES PERFORMANCE OVER HETEROGENEOUS GEOGRAPHICAL SALES REGIONS

摘要

A method of improving sales performance over multiple geographical sales regions includes determining (305) characteristics of each of the geographical sales regions and determining sales parameters, over which control can be exercised, for each of the sales regions. The method further includes modeling (310, 315, 320, 405) each of the sales regions based on the determined characteristics and sales parameters to create a model and determining (410), using the model, scores for sales parameters and revenue for each of the sales regions that allow direct comparison between each of the sales regions. The method also includes comparing (415) the scores for each of the sales regions to determine how to adjust the sales parameters to increase revenue for each of the sales regions.