SYSTEM AND METHOD FOR ADVANCING MARKETING OPPORTUNITIES TO SALES

摘要

A system and method for advancing marketing opportunities to sales is described. One embodiment identifies a plurality of consumer states corresponding to particular situations in a sales lifecycle, one of which corresponds to a completed sale; ascertains one or more correlations among historical sales-lead attributes, product attributes, sales-agent attributes, sales activities, and consumer state transitions; identifies a particular product having a particular set of product attributes; identifies a particular sales lead having a particular set of lead attributes; identifies a particular sales agent having a particular set of agent attributes; identifies one or more particular sales activities; and derives, based on application of the one or more correlations, an estimated probability that a consumer associated with the particular sales lead will transition from one of the plurality of consumer states to another of the plurality of consumer states in relation to the product.