SYSTEM AND METHOD FOR ROUTING MARKETING OPPORTUNITIES TO SALES AGENTS

摘要

A system and method for routing marketing opportunities to sales agents is described. One embodiment receives a plurality of consumer responses to marketing invitations; tracks, in a database, attributes of the consumers associated with the plurality of consumer responses, attributes of a plurality of sales agents with whom the consumers interact, product-related attributes, and transitions of the consumers among a plurality of consumer states; analyzes the information in the database to identify one or more factors that contributed to at least one transition; generates one or more routing rules based on the one or more factors; receives a new consumer response to a marketing invitation; and routes the new consumer response to a particular sales agent among the plurality of sales agents based on the one or more routing rules.