PROSUMER MARKETING SKILL BASED ON A MOBILE SMS ADVERTISEMENT SERVICE, CAPABLE OF ACCUMULATING POINTS ON A MEMBER WHO RECEIVES ADVERTISEMENT, PROMOTION, AND RESEARCH

摘要

PURPOSE: A prosumer marketing skill based on a mobile SMS advertisement service is provided to supply information by an interest field to a prosumer through reception of a mobile SMS advertisement according to service classification.;CONSTITUTION: A CPU(Central Processing Unit) of an operator system loads member information from a database(ST101,ST102). The CPU determines data related to the region, age, income, and interest field of a corresponding member from the member information(ST103,ST104). If a member who receives an SMS(Short Message Service) service presses a send button, the member is directly connected to a corresponding information provider(ST107). When service reception is checked, the CPU accumulates fixed points on the member(ST108).;COPYRIGHT KIPO 2011