Profiling-based mobile advertisement as a marketing strategy for GPS- based online traffic map

摘要

The emergence of mobile computing is inevitably followed by mobile advertising: advertising that target mobile device, such as feature phones, smartphones and tablets. However, the majority of mobile advertising is still relying on the traditional approach: to send an advertisement to as many people as possible, in hope that some of them will be interested in the advertisement and in turn buying the promoted product or service. The problem with this method is that each people have their own preferences, so that kind of strategy won't get an optimum result. Furthermore, with traditional strategy there is very low chance of people getting the right advertisement in the right place.