Apparatus and method for classifying search keywords using clusters according to related keywords

摘要

PURPOSE: A system and a method for classifying a search keyword using a cluster based on a related keyword are provided to generates a search keyword cluster through the related keyword for the search keyword to classify the search keyword cluster according to a theme, thereby accurately grasping a search intention of a user. CONSTITUTION: A search keyword classifying system(100) includes a related keyword extracting unit(101), a cluster generating unit(102), and a cluster classifying unit(103). The related keyword extracting unit extracts a related keyword about a search keyword. The cluster generating unit generates a search keyword cluster through the extracted related keyword. The cluster classifying unit classifies the search keyword cluster in consideration of a search intention of a user.