SEARCH KEYWORD ANALYSIS METHOD, SEARCH KEYWORD ANALYSIS PROGRAM AND SEARCH KEYWORD ANALYSIS APPARATUS

摘要

PROBLEM TO BE SOLVED: To support the purchase of a keyword to be used for search interlocking advertisement.;SOLUTION: A search log analysis part 105 collects information related to a keyword used for retrieval by analyzing a search log stored in a search log storage part 104 and an analytical view preparation part 107 prepares and displays analytical views of various keywords by using the information collected by the search log analysis part 105. Then the search log analysis part 105 calculates rank values from the collected information and an analytical view preparation part 107 displays a keyword having a high rank value calculated by the search log analysis part 105 and the time transition of rank values of the keyword. Further the analytical view preparation part 107 displays the rank values together with the keyword by using a color temperature.;COPYRIGHT: (C)2006,JPO&NCIPI