ADVERTISEMENT PROVIDING SYSTEM, ADVERTISEMENT PROVISION MANAGEMENT DEVICE, ADVERTISEMENT PROVISION MANAGEMENT METHOD, AND ADVERTISEMENT PROVISION MANAGEMENT PROGRAM

摘要

PROBLEM TO BE SOLVED: To maximize profit of commercial facilities in which a digital signage terminal is installed.;SOLUTION: An advertisement providing system includes a digital signage terminal installed in a commercial facility, and an advertisement provision management device connected to the digital signage terminal through a network. The advertisement provision management device includes means of generating a plurality of content provision schedule candidates based upon provision condition information for general contents, advertisement contents, and facility-dedicated contents; means of calculating a profit effect value based upon advertisement rate revenue unit-price information and expected revenue information for each of the generated content provision schedule candidates; means of determining a content provision schedule from the content provision schedule candidates based upon the calculated profit effect value; means of acquiring an advertisement content to be provided based upon the determined content provision schedule; and means of distributing the acquired advertisement content to the digital signage terminal.;COPYRIGHT: (C)2012,JPO&INPIT