COOPERATIVE PERSONALIZED PROMOTION METHOD ACCORDING TO CONSUMER-STORE INTERACTIVE TRANSACTION HISTORY AND SYSTEM USING THE SAME

摘要

A system performs cooperative personalized promotion based on consumer-store interactive transaction history at multiple stores of different categories. The system includes a cooperative personal promotion platform. The cooperative personal promotion platform is provided for multiple stores of different categories to register a number of promotion information and to display at least one preferential-combination-information constituted by the promotion information. The promotion platform includes a data exchange interface, a remote-end server and a consumer record unit. The data exchange interface is used for reading a consumer's basic information into the platform, and connecting to the remote-end server via a network. The remote-end server is used for checking the consumer's basic information and recording consumer's latest interactive transaction in the consumer record unit for updating a consumer-store interactive transaction history. The cooperative personal promotion platform matches at least one preferential combination information for the consumer's choice according to the consumer-store interactive transaction history.