Various arrangements for controlling access to a set of media items accessible via multiple channels are presented. An indication of a media item may be stored. Multiple sets of rules may be received, including a first and second set of rules. Requests for access to the media item may be received from a first and second application. The first request may be determined to be is associated with a first channel, wherein the first channel is associated with the first set of rules. Access to the media item may be provide in accordance with the first set of rules. The second request may be determined to be associated with a second channel. Access to the media item may be provided in accordance with the second set of rules.
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