A Computer Implemented Method And Computer System For Controlling A Customer Loyalty Program For A Financial Institution

摘要

#$%^&*AU2012203371A120120628.pdf#####18 ABSTRACT The invention relates to a computer-implemented method (30), computer 5 system, and computer program product, for controlling a customer loyalty program for a financial institution such as a bank. The method includes receiving rewarded customer data (40) from a financial institution computer. The rewarded customer data includes customer identification data of a customer of the financial institution and customer reward data that are generated as a function of transaction data .0 relating to transactions associated with a customer's account with the financial institution. The method also include receiving customer redeem data (44) and updating a customer loyalty record accordingly.