Independent action script analysis tools and techniques

摘要

Tools and techniques are provided to support presentation analytics, such as Flash or Flex analytics, independently of embedded JavaScript web analytics code used in web pages. A presentation analytics engine, which may be implemented in ActionScript, includes code for capturing information about user interaction with a multimedia presentation, code for dynamically generating a string or other data structure reflecting such captured information, and code for sending the data structure to an analytics server without using a getURL( ) call or embedded JavaScript. Functionality is also provided for tracking objects without object-specific code, for dynamically sending such tracking information, and for supporting a visual presentation analytics overlay report illustrating such information. The Flash presentation analytics may use the same visitor ID as standard JavaScript analytics, without synchronizing the two analytics codes.